… and how you can leverage technology to ease friction and boost tenant retention.
Tenant retention has become more important than ever as we transition into new patterns of work and office arrangements. In order to ensure that tenants don’t jump ship during this tumultuous time, building managers need to identify the key problems facing tenants and professionals, and implement strategic solutions to address them head-on.
And if this task feels overwhelming—fear not! We’re here to help. Below, we’ve identified 5 tenant pain points and how to address them using technology and automation. Get ready to optimize your office experience.
Pain Point #1: Stuffy, Inflexible Workspaces
The pandemic has created a revolution in terms of our attitudes and expectations when it comes to work. While professionals still require a space where they can connect with their co-workers, host important meetings and events, and accomplish productive deep-work, there is a new emphasis on flexibility and autonomy that many employers are already adapting to.
As a result, tenants are looking for spaces that offer the freedom of flexibility. Gone are the days of workspaces made up of long blocks of individual offices and stifling cubicles. Workers are now looking for spaces that they can book from day to day (such as hot desks or conference rooms), and multi-purpose spaces that can be used for team building exercises, like workshops and seminars.
With workplace technologies like Lane, you can implement flex spaces easily by using resource booking features that allow professionals to browse, view, and book desks and rooms all within a handy app. You can even manage the times in which spaces are available, and automatically send out booking confirmations that sync to users’ calendars—making scheduling headaches a thing of the past. The goal is to create spaces that conform to hybrid models of work, rather than work against them.
Pain Point #2: Poorly Located Offices
Nothing makes work-from-home more appealing than eliminating a painful commute. Despite the many difficulties that come with working remotely, there’s nothing better than waking up knowing that you can hit the snooze button instead of dragging yourself out of bed to sit on the train for an hour.
For tenants seeking out new office space, location is (as always) key. But these days, it’s more about ensuring that professionals have a reason to come into work. For businesses hoping to draw their employees back into the office, a space that’s conveniently located is a must.
For many organizations, issues around commuting can be easily solved by moving away from the large mega-office model, and instead investing in smaller satellite offices that offer more range for employees who are scattered across a regional area.
While this model might seem like it creates more tenant pain points than it prevents, proptech can be a useful tool when it comes to synchronizing satellite offices. With tools like Lane, you can send important communications and notifications to multiple channels and across tenant groups—including between multiple offices in different geographical locations. Target an individual office, or keep everyone informed, all within one simple interface.
Pain Point #3: Inadequate Safety and Security
Another new priority for tenants and their employees is safety and security in their building—not just when it comes to their property and belongings, but also regarding their health and wellness.
When day-to-day processes are managed through manual operations, there’s always room for error. In a post-Covid world, simple mistakes like letting in an unregistered guest can put an entire building at risk, and harm long-term relationships with tenants.
Automating building entry and security is one simple solution that allows your building management to ensure that they’re always aware of who’s coming and going throughout the work day and beyond. Workplace technology platforms such as Lane offer two primary ways to automate these processes—through automated visitor and access management.
The old-school way of registering guests is chock-full of tenant pain points—think paper forms, landlines, and ad-hoc arrangements. With a tool like Lane, professionals can simply invite their guests via email, providing visitors with a link that grants them access to the building without having to download the app. You can even have visitors fill out a screening form to ensure they’re in good health before entering the building.
Remote access isn’t just for guests, either. Workplace experience platforms also allow for employees to access their building via mobile app—doing away with the need for physical key cards or fobs. The building can manage access remotely, allowing professionals to enter different parts of the building at specified hours. And the best part? It’s all hands-free, preventing the spread of germs and giving your tenants peace of mind.
Pain Point #4: Day-to-Day Frictions
As the workforce itself becomes younger and more familiar with technology, we’re seeing more and more digital tools become an integral part of the workplace—think Slack, Asana, and of course Zoom. Not only do these tools create efficiencies for businesses, they also bring organizations up to a modern standard that employees expect to experience across every aspect of their lives.
The modern professional can achieve just about anything online, from booking a hair appointment to renting a car, or even ordering their morning coffee. In order to keep tenants and their employees happy, buildings should consider creating a day-to-day office experience that feels as modern and seamless as every other aspect of a modern worker’s life.
Many common office processes fail to meet these standards. Booking a room via email, registering guests on a clipboard, or informing tenants about key building news via paper flyers and posters isn’t going to cut it anymore. These administrative tasks, which already fall outside of most professional’s scope of work, should be made as simple and convenient as possible in order to avoid frustration and promote efficiency.
Using a workplace experience platform, these processes can be automated so that professionals can book resources, invite guests, receive communications, and even access the building—all from the comfort of their phones. And, with building staff able to manage operations from one simple, integrated space, you’ll save management time while relieving several tenant pain points.
Pain Point #5: Lack of Amenities
Finally, a major factor that tenants will consider when choosing a building for the long term is perks and benefits. With more and more professionals exercising the option to work from home, tenants are looking to provide their employees with clear, meaningful value in order to keep them engaged and present in their work.
Offering perks and benefits to professionals is pretty much a minimum standard these days—even the most traditional office spaces now offer amenities like yoga studios, bike storage, and discounts at nearby fitness studios or retail spaces. Without these features, tenants often feel they aren’t getting their full money’s worth.
With the help of technology, incorporating these kinds of amenities has never been easier. With simple communications tools that allow you to send emails, SMS, or push notifications to your entire building (or a specific, targeted group), you can easily promote new amenities to professionals in your building. Online resource booking then makes it easy for professionals to book specific resources and even pay for non-inclusive amenities on their mobile phones. Providing amenities and making them highly accessible is one of the simplest ways to attract valuable tenants.
A day in the life of an office worker can be filled with awkward touchpoints and poorly managed processes—but it doesn’t have to be. Using technology to address these common pain points not only keeps tenants and their employees happy, it also makes running your building easier than ever.